About us

     The Company was found by Mr. Madhur Mahadik in 2018. Mr. Madhur Mahadik has had a diversified expertise of 10+ years in distinctive business domains which embraced many entrepreneurial ventures as well. Mr. Madhur Mahadik has also provided valuable counselling to many startups across different incubation centers.

    Mr. Madhur Mahadik realized since the very initial phases of business only that no business model can survive in today’s competitive markets without using proper advertising to reach the clients. Mr. Mahadik's marketing advice "What isn’t in client’s sight won’t be in his mind!" has become Mantra for some successfully running start ups.

    After depth research and many marketing trials in 2012 across different marketing platforms such as Television, Outdoor, Digital, Radio, Print etc. Mr. Madhur Mahadik inferred that in many given scenarios the results for the print media surpassed other advertising platforms in terms of actual sales results while other are more effective in building brand image.

    Although the results from print media were greater but at the same time, it is a costlier medium due the contributing expenditures such as paper, printing, distribution, transportation, people (reporters, content writers, editors, staff) etc. Thus, pushing the cost for advertising to higher grounds.The print media sometimes squanders the advertiser’s investment by its large base distribution .

     The non-local approach doesn’t help advertisers with focus on concentrated locations, thus they end up opting multiple local newspapers which adds up in their marketing budget. So just to cover a specific area unnecessary advertisement campaign hits the whole city. Sometimes to counter these issues companies also use pamphlet insertions in newspapers for specific locations but due to lack of transparency and its negative impact on brand image, it isn’t a viable option either.To counter these problems Mr. Madhur Mahadik started The Trends and by virtue of its products company addresses all these locality bracket hiccups and provides solution for many marketing problems faced by start-ups, businesses and readers. The Trends is set to give a new direction to print media industry!

    

Mission & Vision



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OUR MISSION


OUR MISSION



The blue ocean strategy is our core working course and our every step ensures our deep commitment to this principle. The line of action of launching our newspaper in all metro cities of India will be followed by launching in Tier 1 and Tier 2 cities within two years and covering every house-hold of country by the third year and to Become the Largest Circulated Newspaper in World

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OUR VISION


OUR VISION



Our mission is to keep our readers informed by telling accurate and compelling stories that make an impact. The awareness and information through the quality content which inculcates confidence in people towards right direction through our writings. The contribution to stronger India by strengthening Indian Entrepreneurs in promotion of their products and services at start up friendly pricings along with numerous market reaching activities, thus pushing Indian Economy forward.